Play Web Agency, a small studio

We build fast websites, big directories and card games that run in a browser.

A small studio. We write plain HTML where we can, add JavaScript where it earns its place, and publish notes on how we work.

Kinds of site we build

Examples from public sites run by people connected to the studio. No client logos, no invented results.

Directory
A school directory across many countries
Atlas-style URLs, fees stored in local currency and campuses as separate records.
Structured data
Markup for a university directory
CollectionPage and ItemList on country pages, CollegeOrUniversity on each listing.
Browser game
A traditional card game for the browser
A rules engine as a state machine, computer opponents and one-thumb play on phones.
Small publishers
Static sites for small publishers
Plain HTML that stays fast and cheap to host for years.
Multilingual
Sites in several languages
hreflang tags, language folders and how to keep translations in step.

Five steps, the same for a ten-page site or a directory with thousands of listings. The services page explains how we scope and price work.

01
Written scope
The pages, the data, and what is in and what is out, agreed on paper before any code.
02
Fixed price
We quote a fixed price for that scope, so there is no meter running.
03
Data first
We model the entities, relationships and attributes people filter on before designing a page.
04
Weekly staging builds
You see a working build on a staging address from the first week, then every week.
05
Handover
You receive the code, the content and every account login, so you are never locked in to us.

Plain HTML where we can, JavaScript where it earns its place.
On static sites

A directory is a database with a website on top.
On directory sites

We build the rules engine first and the table second.
On card games

Have a project?